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Outdoor
Fitness First: FF Map Stretch - Melbourne
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Fitness First wanted an innovative and simple way to catch commuters eyes to remind them that a Fitness First Membership allows them the flexibility to work out in any gym they like whether it is near work or home. So we created Animated Outdoor specific to local areas on well known travel routes that literally pointed out different Fitness First locations that people could stop by to 'Stretch and work out' at different points on their daily commute.
Agency: Thinkerbell
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