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Ibotta: Dinner


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How do you illustrate the value of a cash back platform? You show money shooting out of everything - and you break the fourth wall. In a new campaign from cash back platform Ibotta, and creative agency CALLEN, a sitcom-caliber family of four watches money spray from couch cushions, pour from headphones and billow from barbecue grills, but in the middle of each of the three spots in the series, they break scene and call out the obvious – that they're inside a commercial. As Mom, who is spraying her daughter with sunscreen–or coins–explains, “It’s a visual metaphor to show there’s cash back in everything.” The fourth wall has layers in another spot, where the camera pans to show that the family living room is really a set. The equipment and craft service tables are surrounded by a flurry of dollar bills. Mom says “Wait, we’re in a commercial?” — only to see a cue card that says, “Wife: Wait, we're in a commercial?”
Credits Other credits

Chief Marketing Officer: Rich Donahue

Brand Manager: Bailey Harris

Director of Production: Matt Anderson

Agency

Founder: Craig Allen

Managing Director: David Hughes

Head of Strategy: Julianna Simon

Head of Business Affairs: Sara Jagielski (Birdie Mgmt)

Business Affairs Manager: Pavel Malchevski (Birdie Mgmt)

Business Affairs Executive Assistant: Laura Borani (Birdie Mgmt)

Production

Line Producer: Justine Madero

Offline: HutchCo Technologies, Inc.

Editor: Jim Hutchins

Executive Producer: Jane Hutchins

Assistant Editor: Gino Renzulli

VFX: Kevin VFX

Executive Creative Director/Partner: Tim Davies

Senior Executive Producer/Partner: Sue Troyan

VFX Lead/Supervisor: Gareth Parr

VFX Producer: Andrew Cowderoy

Compositors: Rob Winfield/Susanne Scharping

Color: The Mill

Colorist: Daniel de Vue

Senior Executive Producer: Meghan Lang Bice

Color Producer: Gabriel Wakeman

Audio Post: Lime Studios

Audio Mixer/Sound Designer : Rohan Young

Assistant Engineers: Jeremy Nichols

Executive Producers: Susie Boyajan

Music Company: Walker

Managing Partner: Sara Matarazzo

Senior Producer/Music Supervisor: Neha Shastri

Senior Producer: Dotti Scharr

Associate Producer: Jendayi Bonds

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