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Ibotta: Sunscreen
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How do you illustrate the value of a cash back platform? You show money shooting out of everything — and you break the fourth wall. In a new campaign from cash back platform Ibotta, and creative agency CALLEN, a sitcom-caliber family of four watches money spray from couch cushions, pour from headphones and billow from barbecue grills, but in the middle of each of the three spots in the series, they break scene and call out the obvious – that they’re inside a commercial. As Mom, who is spraying her daughter with sunscreen–or coins–explains, “It’s a visual metaphor to show there’s cash back in everything.” The fourth wall has layers in another spot, where the camera pans to show that the family living room is really a set. The equipment and craft service tables are surrounded by a flurry of dollar bills. Mom says “Wait, we’re in a commercial?” — only to see a cue card that says, “Wife: Wait, we're in a commercial?”
Chief Marketing Officer: Rich Donahue Related |
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