Sonnet Insurance: Legs

Put Jim Whitney, Jamie Way and Bob Rice in a room and it won’t be long before the laughter starts, and the ideas begin to flow. The three are the creative and executional force behind the last four Sonnet Insurance advertising campaigns. Sonnet was the first Canadian insurance company with a 100% online purchasing process. Under the leadership of SVP of Sonnet Roger Dunbar, the company has enlisted the help of Whitney Creative to pass this message on to consumers in uniquely funny ways. The most recent campaign, titled 'Breakthroughs', includes two spots created in partnership with the NHL Players Association. 'Explosive Stick' and 'Legs' each absurdly contrast a remarkable new breakthrough with the ease of buying insurance through Sonnet’s platform.