TV ad: Sonnet Insurance: Rocket

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Any insurance company can insure your things, but Sonnet, Canada’s smart, new insurance done completely online, is setting out to protect something else – your optimism. Sonnet, in partnership with its agency Johannes Leonardo, unveiled its first marketing campaign this week, featuring Michael J. Fox as the narrator, to challenge category stereotypes in its new national campaign to support the brand launch.