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BEHR Paint: Sun Man
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A new campaign has launched today titled 'Make It Yours', from BEHR Paint and TBWAChiatDay LA. 'Make It Yours' evolves the brand’s tradition of using humour to break through a cluttered media landscape, speaking to both experienced and first-time DIYers. The campaign is based on a simple insight — if you don’t paint, it’s like the old owner is still hanging around, even if that old owner is you, from years ago, when you had different tastes and priorities. This connects with both audiences in a highly relatable way, motivating them to take the next step in their DIY journey, whatever the project. In the first film, 'Festival Girl', a mom in her thirties who hasn’t repainted in a while encounters her younger, less mature self everywhere she looks, until she finally decides to paint and reclaim her home. In 'Sun Man' a couple who hasn’t gotten around to staining their deck has to put up with the constant presence of the previous homeowner, a dedicated sun-worshiper, until they decide to stain and make their deck the one they’ve always wanted.
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