Deutsch LA reunites with Behr Paint Company as creative agency of record, with the launch of its 2024 “Today Let’s Paint,” campaign. Deutsch LA and Behr previously worked together … read morefrom 2019 to 2021, creating the "Today Let's Paint" campaign that continues to this day, during the initial partnership. The decision to reconnect was driven by the success of their previous partnership. BEHR chose to forgo the traditional RFP and pitch process in favour of rekindling the proven chemistry and success with Deutsch LA. This partnership will see Deutsch LA taking on a full-service, 360-degree remit, with a particular focus on expanding Behr’s reach to new and diverse audiences. Behr has tasked the agency with creating innovative and breakthrough work.
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