Interactive ad: The Acid Survivors Trust International (ASTi): Tear Couture Teaser

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Top 6: March 30th 2022

Acid Survivors Trust International (ASTI) presents a first-of-its-kind artistic collaboration and virtual reality film where viewers will travel through the microscopic teardrop of an acid attack survivor, and listen to multiple testimonies. The highly emotive immersive panorama is enhanced by a poignant soundtrack composed exclusively by the world-class, multi award-winning musician, Nitin Sawhney. Join us in eradicating acid violence by signing the pledge on www.asti.org.uk/tear-couture.
Agency: McCann Health London.

Category Public interest
URL http://www.asti.org.uk/tear-couture.html
Client The Acid Survivors Trust International (ASTi)
Agency McCann Health London
Country United Kingdom
Uploaded 23 March, 2022

Credits

Executive Creative Director
Guy Swimer
Creative Director
Eduardo Boldrini
Assoc Creative Director
Avril Furness
Producer
Tiffany Hardy

Other credits

Project Manager: Cristina Stan

Designer Director: Anthony Boulton

Strategy Director: Parrus Doshi

Senior Strategist: Sarath Koka

Original Composition: Nitin Sawhney

Artist/Photographer “The Imaginarium of Tears”: Maurice Mikkers

Designers/Fabricators: FabPub, London

Virtual Reality Film: Studio Rx

The Acid Survivors Trust International (ASTi): Tear Couture Teaser

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