Top 6: March 30th 2022
Three-quarters of New Zealand drivers who die in drug-related crashes don't have just one substance in their system. They have a combination. Often prescription medication is one of
… read morethem. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral.
The Mixed Meds are curated in the @MixedDriving cabinet on Instagram. Allowing our audience to explore the range and hear first-hand from experts who've seen the harm they can cause. Every tile gives our audience another insight into why different mixes can cause harm on the road. Intriguing. Educating. Unsettling.
Explore the experience by searching @MixedDriving on Instagram.
read less...Client: Waka Kotahi NZ Transport Agency
Senior Manager, Education & Advertising: Lauren Cooke
Senior Marketing Advisor: Nikki Gates
Principal Scientist: Paul Graham
Marketing Advisor: Ryan Stevenson
Head of Business Partnerships: Sally Hooper
Business Team Head: Rachel Turner
Media Agency: OMD
Strategy Director: Jake Firman
Account Director: Mel Falconer
Senior Account Manager: Kirsten Chin
Account Manager Charlotte Eastman
Direction & Product Design: Pete Baker
Concept Artist: Andrea Davis
Model Makers: Human Dynamo
Composition & Sound Design: Stefaan Van Leuven, Franklin Rd.
Audio Producer: Jonathan Mihaljevich
Additional Sound Design: Chris Ward
