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Top 6: March 30th 2022
Interactive
Waka Kotahi – NZ Transport Agency: Mixed Meds
Top 6: March 30th 2022
Three-quarters of New Zealand drivers who die in drug-related crashes don't have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.
This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral. The Mixed Meds are curated in the @MixedDriving cabinet on Instagram. Allowing our audience to explore the range and hear first-hand from experts who've seen the harm they can cause. Every tile gives our audience another insight into why different mixes can cause harm on the road. Intriguing. Educating. Unsettling. Explore the experience by searching @MixedDriving on Instagram.
Client: Waka Kotahi NZ Transport Agency Also best this week |
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