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Fondation des Femmes: The Cost of Inequality
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During the height of the presidential election in France, women's rights organisation 'Fondation des Femmes' mobilised the nation to take action against gender inequality. Even after the #metoo movement, women are still not listened to. Which is why Fondation des Femmes, with the help of Edelman France, calculated how much gender inequality costs every single year and sent the bill to all the presidential candidates, holding them accountable for the 118 billion euro deficit and urging them to take concrete action. From awareness to action: Holding the candidates in the presidential election accountable. ‘The Cost of Inequality’ not only shines a light on the economic consequences of ignoring women, but actively engages the general public to take action and challenge those who have the power to enact change. The campaign encourages everyone to mail, send or share the invoice amounting to the total €118,650,000,000 to their presidential candidate to demand they enact the solutions outlined by Foundation des Femmes to overcome inequality.
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