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theScore Bet: Get Into Bet Mode
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theScore Bet today unveiled its Ontario launch marketing campaign, "GET INTO BET MODE" ahead of the debut of its mobile sportsbook and casino app in Ontario on April 4, 2022. The campaign features comedian Susie Essman, actor Rex Lee and Toronto's own Gerry Dee, a theScore TV alum. This trio help bring BET MODE to life across this multi-channel campaign, showcasing how theScore Bet will elevate the betting experience for fans across Ontario. Debuting today is a two and a half minute feature video that brings together our characters who have been summoned by three friends in need of assistance to lock in on their bets. By activating BET MODE on their phones, the friends receive timely divine intervention from the intimidating, foul-mouthed Susie, fadeable friend Gerry and facilitator Rex. Faced with common distractions in the tense moments before the game starts, Susie, Gerry and Rex descend on the scene to block out the noise and help the friends focus on placing and following their bets while they enjoy the game together.
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