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Wickes: Open Up
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Wickes has launched a brand new campaign focused on a house-proud nation showing off their homes. 'Open Up', celebrates the gratification experienced when finishing a project and encouraging others to take a peek at what's been achieved. Airing for the first time with a bespoke 10" advertising premiere and a 60" spot in Channel 4's Gogglebox on Friday 25th March. This special advertising premiere kicks off a 12 week campaign and a new direction for Wickes.
Agency: VCCP, London The new TVC is the first time Wickes has developed a campaign at total brand level to create an emotional connection with both its DIY and Do It For Me customers, showing that with a little help from Wickes the sense of pride when a job is finished is the same.
SOCIAL CREATIVE: Mark Santos Related |
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