Wickes: Home improvement retailer, Wickes unveils first major brand campaign since appointing St Luke’s

months ago. The new integrated campaign, which breaks in December to run across
national TV, VOD, POS, CRM, radio, sponsorships and social including a bespoke
TikTok filter.
The TV campaign comprises three 20-second films, all featuring people browsing in
a Wickes showroom, choosing designs, and visualising their new kitchens and the
compliments they will receive from their friends and family. The three films each
focus on Wickes’ kitchen ranges, price, and the design and installation help they
offer.