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ASDA: Easterlicious
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Today sees the launch of ASDA's Easter campaign, Flavour Hunt, featuring a magical egg hunt which reveals the 'Easterlicious' foods and indulgent flavours on offer at the retailers' stores and online. The 40-second TV execution from Havas London sees two children transported to a fairy tale Easter Bunny's cottage where they discover ASDA's extraordinary range of Easter goods, from bunny-shaped crumpets to Tickled Pink hot cross buns and Extra Special chocolate eggs.The ad opens with the two children sporting bunny ears while lounging on the sofa as their mum walks in carrying two bulging ASDA shopping bags. Set to a bouncing cinematic soundtrack ‘Flavour Hunt’, composed especially for the campaign by Soho Music Publishing, in true fairy tale style the children climb inside the bags to emerge into a magical Easter Bunny cottage. As they explore the rooms on the hunt for chocolate eggs, they discover an array of delicious ASDA treats in the wondrous, enchanted setting. With the familiar tap of the back pocket, the children return to their kitchen where they sit down for a traditional roast dinner with their family.
Campaign Manager, ASDA: Gina Booth Related |
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