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Son of a nutcracker! Asda has introduced a very special festive colleague, and star of its 2022 Christmas campaign: Buddy the Elf, under license from Warner Bros. Discovery Global … read moreConsumer Products. After scattering a trail of festive breadcrumbs – causing fans of the 2003 movie classic to exclaim ‘I know him!’ – Christmas-loving character Buddy the Elf is confirmed as Asda’s newest seasonal recruit in its jubilant and cheer-spreading Christmas advert. Created by Havas London, it uses original footage from Elf to plant the beloved Buddy right at the heart of a bustling Asda store in the build-up to his favourite time of year, Christmas. Reprising iconic lines from what has been voted the UK’s favourite Christmas film1, the ad, which premieres on Friday 4 November at 8.45pm on ITV1 in the Coronation Street ad break, charmingly captures Buddy’s wide-eyed wonder and unbridled passion for all things festive. The film opens with a loving homage to Elf’s iconic ‘street crossing’ scene – except this time, it’s a train of Asda shopping trolleys, not a New York City cab, that causes Buddy to exclaim “sorry!” as it crashes into him. This marks the beginning of a wondrous (for Buddy), if chaotic (for everyone else) trial shift, which sees Buddy marvel at Asda’s selection of Christmas goodies including some enticing icing sugar sprinkled Extra Special mince pies, eat all the free maple pigs in blankets samples, distract colleagues with his Christmas plans, and – of course – take the chance to sing loudly over the store Tannoy system. However, when the store closes and Buddy adds his own magic touch, decking out the entire shop floor in fairy lights and festive decorations (while re-christening the ‘elf checkouts’), it’s quickly apparent that when it comes to Christmas, Buddy and Asda are a match made in heaven. He’s got the job – and to his delight, he can stay. As he dashes – enthusiastically, of course – out of the store, he runs straight into the same shopping trolleys he encountered on his way in, causing a bemused colleague to smile, as the line ‘Have your Elf a Merry Christmas’ flashes up on-screen.
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Senior Director, Brand Communications & Marketing: Stephi Brett-Lee
Head of Campaigns: Rebecca Holmes
Campaign Manager: Amy Kennedy
Production Manager: Claire Ibbotson
Agency
CEO: Xavier Rees
Chief Client Officer: James Fox
Senior Designer: Sam Kallen
Creative Production Director: Dean Trendler
Head of Strategy: Britt Iversen
Strategy Director: Flo Sharp
Senior Strategist: Jack Lewis-Barclay
Managing Partner: Dave Owen
Business Director: Jamie Bolton
Account Director: Cherith MacRitchie
Account Manager: Sophie Hodges
Account Executive: Caitlin Toohey
Head of Production: Katie Keith
Head of Film: Louise Bonnar
Production Lead: Olivia Riddle
Assistant Producer: Ella Myerscough-McClymont
Media agency: Spark Foundry UK
Chief Client Officer: Katharine Baker
Managing Partner, Planning: Felicity Bowen
Business Director, Planning: Jon Hill
Account Director, Planning: Sarah Codd
Account Manager, Planning: Clare Miles
Group Account Director, Activation: Lyndsey Terrill
Group Account Director, Activation: Mike Lawrence
Head of Performance Planning: Mark Oldfield
Digital Excellence Lead: Callum Sergison
Paid Social Business Director: George Tilbury
Social agency: The Hut Group
PR agency: COW
POS agency: Creative Race
Production
Production Designer: Joseph Bennett
Costume Designer: Verity Hawkes
Make-Up & Hair: Beverley Pond-Jones
Casting Director: Greg Kyle
Editor: Eve Ashwell @ The Assembly Rooms
Post production and VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisor: Jules Janaud
Compositing Supervisor: Ben Taylor
Head of Advertising: Helen Weil
Executive Producer: Anna MacDonald
Grade: Company3
Colourist: Stef Perry
Previs: The Third Floor
Sound: 750
Sound engineer: Sam Ashwell
Music supervisor: Daniel Breheny @ Soho Music
Track: Frank Sinatra – Santa Claus is Comin’ to Town
Choir arranged, recorded and produced by Luis Almau for Soundtree Music
Music supervisor: Neil Athale
Licensing: Born Licensing
Director: David Born
Senior Licensing Executive: Amber Cheung
CEO, Talent Republic: Anne Batz
Managing Director, Talent Republic: Charlie Powell
Senior Account Executive, Talent Republic: Ella Barker
Researcher, Talent Republic: Louise Urwin
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