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Harry Rosen Golf: Two Layer Wind
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Tiger’s return to the Masters’ lush fairways isn’t the only major golf event kicking off today. Canadian luxury menswear icon Harry Rosen is launching a cheeky campaign for its first-ever golf apparel offering. It’s Canadian fashion history in the making. The TV spots, which begin airing during live coverage of the Masters Tournament, feature all the trappings of a professional golf broadcast. Except the commentators aren’t gushing about the golf, but rather, the golfers’ style. They have far more to say about a player’s shirt game than their short game and the break in their pants than the break in their putt. The message is delivered with the dry wit that has been Harry Rosen’s calling card for nearly 70 years. Interest in golf surged during the pandemic, with tens of thousands of young men across Canada taking up the sport. But many still aren’t quite sure how to navigate fashion on the links. Thankfully, while there may be lots of places to get advice on your game, nobody knows golf style like Harry Rosen. The golf campaign was conceived by agency partner Zulu Alpha Kilo and is the latest installment in the brand’s “Set the Tone” platform, which launched in 2020. The idea stems from Harry Rosen’s founding principle: to help men dress their best and feel their most confident in any situation.
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