Scotiabank's new campaign from Rethink - aptly titled Bad Advice - is a response to the onslaught of unsolicited advice that we find ourselves faced with today. Everything from … read morerelationship advice, to financial advice, to parenting advice. A majority of Canadians find the financial world more confusing and complex than they did five years ago. And unsolicited, automated, and downright bad advice about money is a big cause of this confusion, with 54% of Canadians admitting to receiving bad financial advice at least once. That’s why, when it comes to financial advice, Scotiabank is looking at things differently. The bank’s been on a mission to actually get to know its clients, so the bank can give personalised (and therefore good) advice.
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