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Virgin Media O2 launches 'Volt' a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for five weeks across … read moremultiple touchpoints, the campaign demonstrates how Virgin Media and O2 are 'Better, connected' by giving customers more and supercharging the nation's connectivity. VCCP London worked with partners Electric Theatre Collective and celebrated director Rich Hall from Riff Raff Films to develop the disruptive look and feel of the film which take viewers on a cinematic journey. ‘Volt,’ the first joint customer value proposition from Virgin Media O2 launched in October 2021 following Virgin Media and O2’s £31bn merger and offers customers faster broadband speeds and double mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2. As the leading converged challenger brand in the market, Volt brings together O2’s award winning mobile network and the UK’s fastest major broadband provider to deliver speed, flexibility and reliability. ‘Volt’ will appear across multiple formats with a leading 60” spot that will premiere during the final of Ant and Dec’s ‘Saturday Night Takeaway,’. The Volt proposition will also feature during a special in-show moment between the duo. This is a brand first ITV partnership, led by MG OMD, that will see Volt transform and supercharge the sets of iconic ITV shows. The 60” edit will debut across UK cinemas via a ‘Gold spot’ execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore. The hero symbol of the creative is the Volt energy bolt, which represents the unmatched power of the Virgin Media O2 connectivity. Viewers are taken on a journey through multiple scenes which sees customers doing the things they love, powered by broadband and data. Volt visits the worlds of gamers, streamers, music-lovers and many more, as their worlds are spectacularly supercharged by unparalleled connectivity. The film is driven along by Iggy Pop’s ‘Lust for Life’, an iconic track steeped in history, remixed by none-other than The Prodigy, while British broadcaster and radio host, Julie Adenuga delivers the distinctive voiceover. The film has been intentionally shot to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great. The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights – the largest advertising display in Europe. The display will use Ocean Outdoor's 3D enabled deep screen technology to bring the Volt electric energy stream creative to life. An innovative approach has been taken with social, as Virgin Media O2 has partnered with talented content creators such as @curlykidlife, @TheBurntChip and @TheVivienne to produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. As a fully integrated campaign, Volt will also roll out across VOD, OLV, audio and retail, including window vinyls. The campaign showcases the core audience groups that Volt aims to speak to, from gamers for whom fast and powerful broadband is critical, to social media lovers, those streaming their favourite content at home and on the go, families who have teenagers and those who want to keep connected to loved ones. Virgin Media O2’s Volt offering will connect customers like never before, inside the home with brilliant broadband and outside the home with reliable mobile connectivity.
read less...Daryn Lawrence - Retail Creative Director
Jon Bancroft - CX Creative Director
Eleanor Weitzer - Junior Social & Influence Creative
Melanie Wong - Global Planning Director
Connie Marshall - Senior Planner
Ben Waters - Senior Integrated Creative Producer
Matt Dunn - Senior Digital Producer
Pommy Padum - Senior Creative Producer
Bea Mustocea - Social & Influence Manager
Katya Obolensky - Head of Virgin Media O2
Xi Yin Chen - Account Director
Tom Prideaux - Account Director
Ness Burns - Senior Account Manager
Luke Chaplin - Senior Account Manager
Scott Mitchell - Deputy Head of Studio
Clary Vikström - Senior Designer
Adam Edwards - Design Director
Lee Bodell - Design Director
Robert Churcher - Senior Designer
Tom Loach - Design Director
Jessica Steimer - Senior Designer
Lee Forester - Artworker
Paul Craig - Artworker
Nicola Boon - Artworker
Timothy Cooke - Artworker
Ali Augur - Head of Art
Yasmine Moridi - Resource Coordinator
Thea Cooper - Resource Manager
OMD
Emma Withington - Head of Planning
Paula Mankelow - Executive Director
Tamara Cross - Head of Creativity and Innovation
Lucy Mitchell - Business Director
Alyssa Herritier - Account Manager
Ben Corfield @ Stitch - Editor
Electric Theatre Collective - Post Production
Jason Wallis - Colourist
Dean Robinson - CG Lead
David Filipe - 2D Lead
Antonia Vlasto - Executive Producer
Tash Beddoe - Production Coordinator
Future Power Station - 2D Animation Studio
Parv Thind / Jeff Smith @ Wave - Sound Design
Soho Music - Music Supervision
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