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Virgin Media O2: The Bubl Generator & Copy Checker

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faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 - extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited its use. The second Gen-AI tool, The Copy Checker, focuses on the tonal consistency of the brand’s written marketing communications.
Credits Other credits

MANAGING PARTNER: Alex Dalman

BUSINESS DIRECTOR; Harriet Guppy

ACCOUNT MANAGER: Mark Jones & Jamie Glazer

PLANNING DIRECTOR: Gethin James

JUNIOR PLANNER : Liberty Covill

PROJECT DIRECTOR: Ravi Patel

EXEC PRODUCER: Jake Hafer

TECHNICAL LEAD: Phil Beaman

FRONT END ENGINEER: Gustavo Rodrigues

PROMPT & DIFFUSION ENGINEER: Gabriele Lanzafame

UI DESIGNER: Alex Bond

INNOVATION LEAD: Peter Gasston

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