Bond University and VMLY&R today announced the launch of a new ambient outdoor campaign. Four smaller-than-life interactive micro doors are popping up across Brisbane to promote … read moreBond's new microcredential courses - providing a unique and interactive way of connecting with the Bond University brand, the Brisbane community and potential future learners. Created in collaboration with local artist Mace Robertson, the tiny doors can be discovered in popular locations across the Brisbane CBD. Locals across the region are encouraged to seek out the four doors, which have been uniquely designed to promote Bond University’s ever-growing range of microcredential short courses. Each door design represents a different course offering:
• Blue Door: all courses
• Yellow Door: The Psychology of Risk Management on Projects
• Brown Door: Exploring Knowledge Translation in Clinical Practice
• Red Door: Tactical Conditioning Optimisation Programs
Each door features a unique QR code that, once scanned, leads to an interactive digital experience that provides further information about the door locations, as well as a behind-the-scenes film with artist, Mace Robertson.
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