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Top 6: April 20th 2022
Ronseal has launched its new product, Ultimate Fence Life Concentrate, in a typically no-nonsense way – by creating a ‘concentrated’ billboard where the ad takes up a tiny fraction … read moreof the space! Ronseal Ultimate Fence Life Concentrate is the first of its kind to come in an eco-friendly pouch with pioneering ‘just add water’ functionality for all weather fence protection. Thanks to the concentrated formula, each 950ml pouch makes five litres of paint once diluted and provides Ronseal’s longest lasting protection yet. It has 90% less packaging, which significantly reduces carbon emissions and waste. Ronseal has put its straight-talking philosophy into action with its new billboard in Gospel Oak, London, which was produced by Ronseal’s strategic and creative agency, dentsuMB UK. To demonstrate the concentrated formula of Ultimate Fence Life Concentrate, the advert is concentrated within a small space at one end of the 48-sheet billboard, while the rest is left bare.
read less...DESIGN: Peter Blake
MANAGING PARTNER: Julie Chadwick
ACCOUNT DIRECTOR: Charlotte Pearson and Sally Ashton
HEAD OF STRATEGY: Tony Evans
POST-PRODUCTION COMPANY: dentsuMB
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