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There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing … read morecampaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: “Drumroll, Please” and “Empower Your Presence.” The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy. For the LX 600, there is no stage too big, no moment too challenging and no test too demanding. Created by Team One, “No Moment Too Big” follows three LX 600 drivers—the athlete, the executive and the surgeon—as they prepare for big moments. In addition to showing off the sleek exterior and thoughtful interior design, the campaign takes a look inside the reinvented cabin, featuring Lexus Interface and Lexus’ first dual display configuration. Walton Isaacson’s “Empower Your Presence” celebrates the all-new LX and its history as a beacon of luxury in hip hop culture when it first launched in 1996. In the ad, we follow a day in the life of a young real estate mogul as he drives around town in his LX 600 while reflecting on the power that a strong presence can have on those around you—a presence that is enhanced by the stylish, luxurious, all-new LX 600. Both films showcase the first-ever LX 600 Ultra Luxury grade that provides special attention to the passenger experience with executive seatingthat can massage and recline up to 48 degrees, controlled via an effortless rear touchscreen control panel in the center armrest table.
read less...Ayiko Broyard, EVP Client Services
Roberto Siewczynski, Group Account Director
Yvete Smith, Account Director
Marcela De La Rosa, Account Supervisor
Florence Adegbite, Assistant Account Executive
Project Management
Alex Velazquez, Senior Project Manager
Digital Production
Shauna Williams, VP Head of Production
Elsa Rubalcava, Senior Producer
Morgan Menco Sr., Senior Producer
Print Production
Melissa Harris, Print Producer
Media
Adria Ross, Group Media Director
Sharia Spruill, Associate Media Director
Albert Thompson, Managing Director of Digital Innovation
Strategy
Raul Rios, SVP Strategy
Sean Pitts, Senior Strategic Planner
Business Affairs
Gloria Anderson, Senior Business Affairs Manager
Angel Cielo, Senior Business Affairs Manager
Digital Asset Management
Nicholas Theisen, Digital Asset Manager
Traffic
Lesley Howser, Traffic Manager
Melissa Barlow-Douglas, Traffic Coordinator
Editorial Company: Cut & Run
Animation: Company3
Voiceover: Blair Underwood
Recording Studio: Margarita Mix
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