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There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called "No Moment Too Big," for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: "Drumroll, Please" and "Empower Your Presence." The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy.
Agency: Team One
For the LX 600, there is no stage too big, no moment too challenging and no test too demanding. Created by Team One, “No Moment Too Big” follows three LX 600 drivers—the athlete, the executive and the surgeon—as they prepare for big moments. In addition to showing off the sleek exterior and thoughtful interior design, the campaign takes a look inside the reinvented cabin, featuring Lexus Interface and Lexus’ first dual display configuration. Walton Isaacson’s “Empower Your Presence” celebrates the all-new LX and its history as a beacon of luxury in hip hop culture when it first launched in 1996. In the ad, we follow a day in the life of a young real estate mogul as he drives around town in his LX 600 while reflecting on the power that a strong presence can have on those around you—a presence that is enhanced by the stylish, luxurious, all-new LX 600. Both films showcase the first-ever LX 600 Ultra Luxury grade that provides special attention to the passenger experience with executive seatingthat can massage and recline up to 48 degrees, controlled via an effortless rear touchscreen control panel in the center armrest table.
Credits
Other credits
CEO: Julie Michael
Project Management
Laura Schluckebier, Program Manager
Jamie Lau, Associate Director of Project Management
David Hefferly, Project Manager
Kersheral Jessup, Project Manager
Creative
Tim Meraz, Director of Design
National Account
Amy Oars, Account Director
Madison Rich, Account Supervisor
Chandler McKee, Assistant Account Executive
Content Production
Leah Bohl, Associate Director of Content Production
Erick Sosa, Associate Producer
Matt Hartz, Content Producer
Neil Cleary, Senior Supervisor, Music
Digital Production
Sarah Smith, Senior Digital Producer, Program Lead
Danielle Wright, Digital Producer
Mikette Miller, Senior Digital Producer
Maaren Hall, Senior Digital Producer
Chad Bauer, Associate Director, Interactive Production
Print Production
Stephanie Delcarpio, Senior Print Producer
Media
Preston Larson, Management Director, Media
Scott Thornton, Media Director
Stacey Cho, Associate Media Director
Jennifer Gee, Media Supervisor
Chanelle Billones, Media Supervisor
Brianna Porrello, Media Planner
Tristan Gerardo, Media Planner
Savannah Pham, Assistant Media Planner
Search
Cailin Lobb-Rabe, Associate Search Director
Kathryn O’Connell, Search Media Manager
Strategy
Cliff Adams, Group Planning Director
Trang Fieman, Associate Director, Strategy
John Stallé, Associate Director, Digital Strategy
Steven Garcia, Director of Cultural Anthropology
Tahni Candelaria, Cultural Anthropologist
PR
Daphne Dobbs, Account Director
Jesse Zand, Account Executive
Erin Schneider, Public Relations Specialist
Social Media
Melanie Guthrie Sanders, Account Supervisor
Business Affairs
David Peake, Director of Business Affairs
Product
Christopher Brake, Junior Product Insights Specialist
Proofreading
Kevin Helms, Copy Supervisor
Jeff Hoffman, Senior Proofreader
Julia Gabrick, Proofreader
Jim Mills, Proofreader
Mary Nadler, Senior Proofreader
Digital Asset Management
Stacey McKeever, Manager, Digital Asset Management
Emily Kutami, Digital Asset Supervisor
Content Delivery Team
Scholastica Park, Studio Director
Tim Takanashi, Senior Digital Artist
Ricky Chan, Digital Artist
Michael Martens, Senior Retoucher
Ban Tat, Senior Retoucher
Quinn Diep, Senior Digital Artist
AdOps/Traffic
Faren Rose, Senior Broadcast Traffic Manager
Elizabeth Romaine, Broadcast Traffic Manager
Jenny Reifenberg, Broadcast Traffic Manager
Allan Rohrbaugh, Senior Digital Traffic Manager
Krysten Yaminy, Digital Ads Operations Manager
Analytics
Karen Kuo, Digital Analytics Manager
Matthew Wendell, Senior Analyst of Customer Relationships
Cost Control
Mary Lisska, Senior Cost Control Specialist
Kimberly Bob, Cost Control Specialist
The Pub
Gina Grosso, Head of Production
Brian Gordon, Senior Editor / Multimedia Manager
Paloma Bido, Post Producer
Cody Pittard, Post Producer
Alec Hoffman, Associate Producer
Rob Johnston, Motion Graphics Manager
Greg Young, Editor
External Partners for Video Production
President: David Zander
Head of Production: Janet Nowosad
Line Producer: Ed Calaghan
Editorial Company: Cabin Editing Company LLC
Post Production Company: Pariah
Telecine: Company 3
Music Company: SqueekEClean
Voiceover: Gaius Charles
Recording Studio: Juice Studios
