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ESPN collaborated with long-time creative agency partner Butler, Shine, Stern & Partners (BSSP) once again to create this third iteration of ‘One App, One Tap,’ drawing on the … read moresuccess of the first two spots with Chika and The Domino Saints. Check out the new spot here, out now.
With over 5.6 million listeners on Spotify and an equally impressive following on TikTok featuring her viral hit “WHOLE LOTTA MONEY,” BIA brings a new original rap (written by BSSP) to life. She kicks things off with, “One app, one tap, so stacked, A whole lotta everything––now that’s facts. One app- rookies makin’ plays you gotta see, Mel talkin’ picks - the draft OG. ‘Thug Rose’ drawing blood in the octa-gon, Knicks fans out here yelling ‘BING BONG!’”
For the first time, BSSP also featured the artist beyond just the soundtrack, creating a custom
animated illustration of BIA that appears in the spot itself, playing up her unique persona and style, further highlighting the unique intersection of sports and culture that ESPN plays in.
The campaign continues to hinge on the same dynamic and splashy video clips and photos, but this time featuring a fresh batch of athletes like Anthony Edwards, Connor McDavid, Rose Namajunas, Cooper Kupp, Davante Adams, as well as top ESPN talent including Mel Kiper Jr., Malika Andrews, Mina Kimes and Laura Rutledge, showcasing the wide-ranging content available on the ESPN app, like live sports, scores, stats, analysis, and ESPN original content.
read less...Client
EVP Commercial Marketing Networks & ESPN: Laura Gentile
Vice President, Brand Marketing: Seth Ader
Coordinating Director, Music: Claude Mitchell
Senior Director, Brand Marketing: Peter Mulally
Director, Talent Production: Stacey Pressman
Music Director: Kevin Wilson
Manager, Brand Marketing: John Lobo
Marketing Assistant: Lenny Washington
Marketing Intern: Diana Flynn
Sr. Talent Producer: Katie Hennessey
Assoc Producer II: Jon Little
Associate Producer: Cam Gross
Talent Producer: Zuriel Loving
Agency
Design Director: Dennis Remsing
Head of Strategy: Jake Bayham
Senior Strategist: Adrienne Johnson
Account Director: AJ Marino
Account Executive: Amanda Burtnett
Production
Managing Director: Lautaro Brunatti
Post Producer: Toby Rubin-Sowers
Editor: Mauro Caporossi
Designers: Nahuel Rollan & Juan Barabani
Cel Animation: Lucia Vidal & Patricio Plaza
2D Animation: Leandro Feuz, Cyril Izarn & Matías Petroli
Clean Up/Comp: Humberto Paytuvi
Roto: Boss VFX
Music House: Soup Music
Composer/ Sound design: Andy Huckvale
Audio Mix: Lime Studio
Mixer: Matt Miller
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