 |
Tv
ESPN: The Domino Saints
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
ESPN collaborated with long-time creative agency partner Butler, Shine, Stern & Partners (BSSP) once again to create this third iteration of ‘One App, One Tap,’ drawing on the success of the first two spots with Chika and The Domino Saints. Check out the new spot here, out now.
With over 5.6 million listeners on Spotify and an equally impressive following on TikTok featuring her viral hit “WHOLE LOTTA MONEY,” BIA brings a new original rap (written by BSSP) to life. She kicks things off with, “One app, one tap, so stacked, A whole lotta everything––now that’s facts. One app- rookies makin’ plays you gotta see, Mel talkin’ picks - the draft OG. ‘Thug Rose’ drawing blood in the octa-gon, Knicks fans out here yelling ‘BING BONG!’” For the first time, BSSP also featured the artist beyond just the soundtrack, creating a custom animated illustration of BIA that appears in the spot itself, playing up her unique persona and style, further highlighting the unique intersection of sports and culture that ESPN plays in. The campaign continues to hinge on the same dynamic and splashy video clips and photos, but this time featuring a fresh batch of athletes like Anthony Edwards, Connor McDavid, Rose Namajunas, Cooper Kupp, Davante Adams, as well as top ESPN talent including Mel Kiper Jr., Malika Andrews, Mina Kimes and Laura Rutledge, showcasing the wide-ranging content available on the ESPN app, like live sports, scores, stats, analysis, and ESPN original content.
Client Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
