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ESPN: Anyone Can Bracket
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Created in partnership with long time creative partner Butler, Shine, Stern & Partners (BSSP), 'Anyone Can Bracket,' embraces the unpredictability of the tournament. Through the campaign’s cast of characters, fans can see how there is no one way, or one type of person, who can fill out a bracket. Anyone - or anything - can fill one out and have a pretty good shot at success.
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