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Top 6: April 27th 2022
Common belief places the heart at the center of everything happening in our body. The reality is different. The true hero is our liver - it powers our entire body. This inspired a … read morebeautifully crafted metaphor that portrays the entire body as an amusement park, in which the liver is front and center of everything as an energy generator, the true powerhouse for the body. Every organ is represented by an attraction with seamless details to evoke their functionality allowing us to explore different dimensions.
Agency: Saatchi & Saatchi
Fruits on a carrousel representing the need for healthy food, neon lights pumping perfectly, a Ferris wheel made out of bronchi and so on; all crafted to perfection. This new visual language represents a bold move from a brand that needed a stronger connection with its audience to present them the true center of energy of our body, the liver, in a more compelling and contemporary way.
read less...Saatchi & Saatchi Germany
Stephanie Rupp Chief Business Officer
Gabriele Schuele Senior Client Partner
Marc Hines Account Director
Susanne Schwermer Account Director
Alina Römer Account Manager
Jacquelyn Naderi Junior Account Manager
Nils Giese Executive Strategy Director
Joanne Booth Strategy Director
Brunch Studio - CGI Production
Mélanie Parisi Line Producer
Clément Lauricella CG Supervisor
Clémentine Bousseau Concept Design
Gaetan Montaudouin CG Assets
Pierre Juge CG Assets
Luca Amorosi Rigging
Antoine Marchand Layout
Vincent Hochet Lighting / Compositing
Paul- Eugène Dannaud Lighting / Compositing
Prodigious
Jonathan Keita Post-producer
Olivier Mordacq Producer
Benjamin Mercier Video Graphist
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