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Top 6: April 27th 2022
Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that … read morelooks, tastes and acts like the Knacki hotdogs kids love most. Veggies, like kids love them. Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing. The balloon animals were brought to life by 3D modelling. As the visual portrayal of balloons and Knacki hotdogs were equally important, each animal required dedicated work in terms of craft and detail. The shape of the overall balloon to create an animal, as well as respecting the real shape and texture of each sausage, needed to come across as equally appealing and real. We also made sure to give each animal fun personalities in terms of body postures, positions, and character traits, explains Ogilvy Paris.
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Presidents: Matthieu Elkaim & Emmanuel Ferry
Head of planning: Fanny Camus-Tournier
Strategic planner: Marguerite Lengereau
Business Director: Hubert d’Arrouzat
Account executives: Aurélia Suzialuk, Mathilde de Las Muelas
Production: H&O
3D Studio: Unicorn Paris
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