DirecTV: GOATbusters

DIRECTV has launched its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company's streaming product, DIRECTV STREAM. Launching just in time for baseball season, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters. The campaign, created by TBWAChiatDay, builds on the first iteration of DIRECTV's Get Your TV Together ad series featuring Serena Williams – which was named to Ad Age's best celebrity ads of 2021 – and kicks off with two spots calling back to iconic Ghostbusters imagery, including a GOAT-style Infomercial for consumers haunted by their cable service.