TV ad: DirecTV: Overly Direct Spokesperson

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Top 6: August 16th 2023

DIRECTV is partnering with football icon and tight end, Travis Kelce, to show fans they can get their football without compromise in an all-new campaign, 'Overly Direct Sportsperson,' launching Monday, August 7th. The campaign is an extension of DIRECTV's brand strategy platform, 'TV Without Compromise.' The 360 campaign, created in collaboration with creative agency TBWAChiatDay LA, was directed by Jake Syzmanski, most recently known for his success directing the hit TV show, 'Jury Duty.' A second rendition following DIRECTV’s 'Overly Direct Spokesperson' with Emmy and Golden Globe winner Brian Cox, 'Overly Direct Sportsperson' explores the expansion of the campaign universe with an athlete. Other notable talent featured throughout the campaign include Kelce’s teammate, defensive tackle Chris Jones and social content from creator Reece Feldman (aka: @GuywithaMovieCamera).