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Top 6: August 16th 2023
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Instagram: Small Fries

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Top 6: August 16th 2023
New campaign from Instagram, in partnership with advertising agency, Johannes Leonardo, running from July 30th - October 8th in the US. This new campaign - 'Instagram Connections' - celebrates gen z and the real connections and friendships built on Instagram through small, everyday acts of creative expression. Taken from real gen z insights, and interviews with creators and real teens, the campaign gives an authentic look at this deeply nuanced generation and shows that real connection isn’t something that simply happens - it’s something you make. Directed by Vincent Haycock, Instagram Connections is shot less like a commercial and more like a short film, to present an authentic portrait of today's youth culture. The music for these long form pieces ‘Small Fries’ and ‘Send Off’ is composed and produced by Dev Hynes AKA Blood Orange (@devhynes). Dev’s multidisciplinary approach brings a dynamic and layered sensibility to these cinematic shorts.
Credits Other credits

Client

Marketing Esh Ponnadurai

Brand Director Danielle Henry

Marketing Director JB Kang

Marketing Manager Sharon Paravastu

Vice President Amanda Goodspeed

Managing Director Alle Audferhaar

Head of Creative Tom Markham

Head of Design Zach Stubenvoll

Head of Production Mustafa Imam

Head of Creative Rodrigo Moran

Creative Director Belén Márquez

Creative Director Veit Moeller

Creative Director May Hartono

Designer Christy Silva

Creative Fayethe Vongsouvanh

Creative Mohamed Chamsseddine Abdelhafidh

Creative Louisa Lovelace

Creative Jessy Cole

Creative Ethan Fialk

Creative Soham Chatterjee

Designer Tony Loftus

Designer Szeki Yang

Executive Producer Tom Gorman

Executive Producer Christian Busch

Strategist Jenny Gadd

Executive Producer Chad Emerson

Program Manager Brett Booth

Program Manager Rosie Breen

Program Manager Alexandra Trobbe

Program Manager Katie Freedman

Business Affairs Manager Noah Winter

Agency

Chief Executive Officer Emily Wilcox

President Bryan Yasko

Head of Production Tasha Cronin

Executive Producer Tina Diep

Producer James Elio

Producer Heather Black

Producer Sara Sayed

Producer Brittany Franklin

Design Director Shaung Wan

Design Director Stephane Rodriguez

Designer Isobel Connelly

Designer Szeki Yang

Account Director Kaki Pope

Account Director Heather Olson

Account Handling Heidi Brown

Account Lead Maya Cornelius

Project Manager Danielle Zolit

Business Affairs Manager Alesa Blanchard-Nelson

Business Affairs Manager Susan Spight

Business Affairs Manager Emilly Tan

Strategy Director Murali

Strategy Director Ale Noceda

Strategy Director Casey Donahue

Strategist Sean Guthrie

Agency / Creative Company 3 LA

Vice President Ashely McKim

President Stefan Sonnenfeld

Director's Assistant Darol Olu Kae

Founder Sally Campbell

Founder Tim Nash

Managing Director Seth Wilson

Head of Production Roger Zorovich

Producer Whitney Jackson

Production Supervisor Christopher Rogers

Coordinator Ryan Sparks

Coordinator Tatiana Petit-Frere

1st AD Gail Shand

2nd AD Roy Castillo

2nd AD Cristen Haynes

Location Manager Nate Wells

Location Manager Marcel Meyer

Location Manager Scott Hanson 1st

Chris Smith

2nd AC Leslie Frid

Production SHAY NIELSEN CASTING

Casting Shay Nielsen

Casting Erika Angel

Editorial Cabin Edit

Editor Matt Schaff

Edit Assistant Tom Hohle

Producer Marianna Terenzio

Head of Production Lisa Barnable

Animation Studio Dumbar

Creative Director Liza Enebeis

Operations Director Wouter Dirks

Designer Stan Haanappel

Designer Valentin Baumann

Motion Designer Charlie Le Maignan

Motion Designer Cas Thorsen

Motion Designer Jan Kuijken

Project Manager Cosette Legebeke

Music / Sound Studio Dumbar

Sound Designer Jasper Scholma

Music / Sound Barking Owl

Creative Director Kelly Bayett

Producer Hannah Alter

Sound Designer Matt Keith

Sound Mix Brad Beasley

Sound Mix Beau Manning

Composer Dev Hynes

Post Production / VFX Mathematic LA

Executive Producer Hadi Dahrouge

Executive Producer Spencer Patzman

Executive Producer Matthew Allen

Executive Producer Anh Phan

VFX Supervisor Vincent Blin

CG Artist Dan Karp

CG Artist Alvaro Moreira

VFX Artist Stephen Grimm

Coordinator Jay Rubin

Post Production / VFX Company 3 LA

Colourist Sofie Borup

Colour Producer Liza Kerlin

Colour Producer Cassidy Conway

Head of Production Kevin Breheny

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