Midea: Midea Saves The Day

Summer in Iraq is very extreme, and air conditioning is essential to survive. A summer in a country that’s suffering from electricity supply issues which is affecting the AC industry, brands are competing heavily before the season, and they are providing products that can work in different level of power to cater for electricity shortage.

Midea was absent for one year from the market, and it’s coming back with Taqeef “a new exclusive distributor”. A year without Mdiea that was one of the favorite brands in the market is a difficult year.

We wanted to announce that Midea is coming back, so we played on the a local phrase that people use all the time when they talk about fixing a situation, and announced: “Midea is coming back with its full power to rectify the situation and control the power consumption” which is one of the main pain points that people cares about.