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Michelob Ultra: Under Pressure
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Michelob Ultra is addressing the enormous pressure athletes live with in its latest campaign, 'UNDER PRESSURE.' The campaign, created by GUT, Mexico City, aims to raise awareness of the enormous weight that we put on the shoulders of athletes, especially the media, social media and from some brands. In this campaign, Michelob Ultra calls on everyone who participates in sport - from commenters to even other athletes themselves - to reflect on this huge problem, and to understand that wherever there is negative pressure, there is an opportunity to do better, which reaffirms the brand's platform: It is only worth it if you enjoy it.
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