 |
Print
Bisolvon Phyto Complete: BJ2 man
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The year 2020 brought changes to everything we knew as usual. With Covid-19, we all needed to learn new social skills and relearn an essential one: coughing in our elbows. What was once accepted - coughing in your hands - back in normal days became like watching X-rated content in public. Using people's imagination, we developed an ambiguous hand position that can make you think of a ''blowjob'' even if you only cough. We highlighted this perception with vivid portraits of ordinary people. We placed a 70's like porn lettering just in the right place, between the mouth and the hand, covering the space to highlight the impression of something x-rated. With humor, we aimed to bring across the ad a fundamental social goal of the campaign: to diminish the transmission of the virus via education.
Agency: Saatchi & Saatchi, Dusseldorf
Saatchi & Saatchi Germany Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
