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Bisolvon Phyto Complete: BJ1 Ancient
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The year 2020 brought changes to everything we knew as usual. With Covid-19, we all needed to learn new social skills and relearn an essential one: coughing in our elbows.
What was once accepted - coughing in your hands - back in normal days became like watching X-rated content in public. Using people’s imagination, we developed an ambiguous hand position that can make you think of a ‘’blowjob’’ even if you only cough. We highlighted this perception with vivid portraits of ordinary people. We placed a 70’s like porn lettering just in the right place, between the mouth and the hand, covering the space to highlight the impression of something x-rated. With humor, we aimed to bring across the ad a fundamental social goal of the campaign: to diminish the transmission of the virus via education.
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