Astellas: Aquarium

Aimed at urologists, the "Aquarius" campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist. Just like in an aquarium, trapping the patient in a treatment that doesn't give them access to the most advanced drugs or therapies can make a better life or even survival impossible. The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases.
Agency: McCann Health, Sao Paulo