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Program for Life: Kidney Donation
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Its about organ donation. The imagery before/after will make one think how this is possible, i.e. the transformation of an old chap to a young boy / Indian to Foreigner and Male to Female. But reading the text the whole idea will become very clear in these print ads from Oxygen Healthcare Communications, Mumbai.
The task was to generate public awareness towards organ donation. and the client wanted to launch the brand with a thought that makes the people think about it with empathy with a smile on their face.
Marketing Manager (Astellas, Program for Life): ShamoniMulay Related |
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