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British Gas Energy Trust: Stop The Silence
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4 in 10 British households will struggle to pay their next energy bill, yet 61% of people are unaware that financial support services exist for household debt. The 'Stop the Silence' campaign aims to change that by raising awareness of the help available through the British Gas Energy Trust - an independent charitable organisation founded in 2004 by British Gas to support those facing financial hardship and energy debt. The campaign from nucleus, the integrated agency group responsible for all British Gas communications, is led by an emotive film created with award winning director Geej Ower. The story is based on real conversations the British Gas Energy Trust has with the people it supports on a daily basis. At the centre of the narrative is Rob - a single dad silently struggling with the emotional impact of not being able to pay his bills. He chooses to not confide his problems with the loved ones that surround him and instead puts on a brave face. The film takes the audience on a journey from a life full of noise, colour and activity to one much quieter, duller and more subdued as our protagonist switches off lights and appliances, to save energy, until he’s finally sat alone in complete silence - a consequence of his situation and isolation from support. In the final scene, however, Rob receives a call back from the British Gas Energy Trust offering him the possibility of a different, more positive future. This is echoed in the final narration, voiced by Professor Green, which encourages the viewer not to suffer in silence and to reach out to the charity for support if they’re in need of help.
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