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An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards … read morethe light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version ''Are You Gonna Go My Way'', recorded especially for the new campaign by Lenny Kravitz - a legendary song, reinvented. Yves Saint Laurent Beaute is proud to present a striking interpretation of its olfactory icon: Y EAU DE TOILETTE, a mineral woody fougere contrasting aromatic lavender with sensual woods... A new level of intensity.
Agency: BETC Etoile Rouge
A blue wave of clean and sexy. In the film authored by the young award-winning director Jessy Moussallem, the rock legend and Y ambassador reveals a more intimate facet of who he is. With it, Lenny shares a very important, personal part of his life as the film captures his journey back to his roots, in the Bahamas where his maternal grandparents were from. A place where he spent countless childhood holidays with his Bahamian cousins, and where he feels most at home.With him, we discover the raw beauty of the small island of Eleuthera – a name that means “freedom” – where Lenny has a home and a small recording studio. His retreat and haven. The place where he goes to be himself, to be the most inspired, feel the energy of nature.
read less...Brand Managers: Stephan Bezy, Audrey Ayache
Agency
Agency Managers: Delphine de Canecaude, Fanny Fragu, Julia Schenck
Traffic Manager: Letizia Felici
Art Buyer: Isabelle Mocq
Creative Music Supervisor: Adam Ghoubali
Sound Company: GUM
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