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In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beaute, Jenn Nkiru and Dua … read moreLipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael's fiery hymn to ''Freedom!''. A woman's fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua's unfettered freedom with the power of natural elements.
Agency: BETC Etoile Rouge
Sun, sky, sand, water... The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental. Expressing the urge to live LIBRE now because freedom doesn’t wait.
read less...Brand Managers: Stephan Bezy, David Iop, Gustavo Sotero Goncalves, Audrey Ayache, Alicia Jacquet, Giada Ambrosino
Agency
Agency Managers: Delphine de Canecaude, Maud Lambert, Mathilde Durillon, Julia Schenk
Music Creative Directors: Adam Ghoubali, Leo Copet
Traffic Manager: Letizia Felici
Sound Companies: Benzeme, GUM Paris
Art Buyer: Isabelle Mocq
Photographer: Tyler Mitchell
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