Heineken: The Night is Full of Great Drivers

The brand-new Heineken 'When You Drive, Never Drink' campaign addresses the common issue of overconfidence when drinking alcohol. Research revealed that 81% of people become overconfident when they drink and believe that they are a better driver than they are. Some of the greatest drivers are from the world of F1 and W Series, and it's at the exact moment when you feel you are one of them, that you should not drive, and should find an alternative way to get home. Heineken tackles the serious topic of responsible drinking in an engaging and entertaining way, with the help of a couple of familiar faces from the world of F1 and W Series: McLaren Racing Driver Daniel Ricciardo, Oracle Red Bull Racing Driver Sergio Perez and W Series Ambassador and racing driver, Naomi Schiff. In the campaign, our stars from the world of racing appear to be enjoying a fun night out with their friends, creatively bringing to life how after a couple of drinks you may believe you are a great driver - just like the professionals. However, at the end of the night the characters revert back to their normal selves and are shown making the right choice - to not drive and instead get into a taxi. A social first campaign, using innovative deepfake technology, these assets will launch globally through digital across the Miami racing weekend with an objective to reach 1 billion people with this important responsibility message.