Goodfood: A Goodfood Fantasy: Amazing Food

Roses. Playdough sculptures. Macaroni cards. For decades these 'default' gifts have become the Mother's Day norm. But for many moms, these gifts aren't really the gifts they want. That's why Goodfood, the online grocery and meal kit provider that brings food dreams to life, wanted to give moms a taste of what they really hungered for. In partnership with AOR john st. (who pitched and won the business in September 2021), Goodfood created A Goodfood Fantasy, a series of wanton novellas where the object of desire is what most moms lust over most – delicious food. The three sagas, The Temptation of Fast Groceries, Love at First Bite, and The Food She Desired, feature unique and spicy storylines, but each resolves with moms satiating their deepest food desires. In the week leading up to Mother’s Day, softcover A Goodfood Fantasy novellas were released to select social media influencers, with cover art paying homage to romantic novels of yester year. Six-second teaser videos also started appearing on Goodfood’s social channels, with a full-length video revealed on May 6th.