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Goodfood: Local Raccoon
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With their :30 launch spot premiering last night during the Oscars, Goodfood, Canada’s #1 meal kit service is introducing Canadians to their new spokesperson… or rather, spokesraccoon. Richard, billed as a ‘Local Raccoon’ isn’t your usual brand ambassador because his #1 enemy in this world is the Goodfood brand itself. Partnering with Puppet Island on its creation, Richard was designed to be a lovable, charming, sometimes cantankerous character who has finally been giving the forum to explain everything wrong about Goodfood meals, which are, of course, all reasons why humans would want to order them.
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