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American Lung Association: A Hope Story
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This week, the American Lung Association's LUNG FORCE initiative is celebrating Turquoise Takeover to raise awareness about lung cancer, the nation's leading cancer killer. As a part of the important observance, the organisation, together with the Ad Council and creative agency Hill Holliday, released A Hope Story, a new public service announcement campaign to raise awareness of lifesaving lung cancer screening. LUNG FORCE's annual Turquoise Takeover celebration (May 8-14th) unites America to raise critical awareness of lung cancer. Each year, the organisation turns the nation turquoise, the signature colour of LUNG FORCE, by illuminating buildings and landmarks across the US, encouraging the public to wear turquoise and post a selfie on social media, and by telling the stories of those impacted by lung cancer to raise awareness for the disease and save more lives. This year, the Lung Association is also turning social media platforms turquoise with custom squares to promote lung cancer awareness and action. Learn more about this campaign and join the effort at Facebook.com/LUNGFORCE. Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, less than 6% of those at high risk have been screened. Together with the Ad Council, the Lung Association released new creative called A Hope Story as a part of their ground breaking 'Saved By The Scan' campaign. Created pro bono by advertising agency Hill Holliday, this new work educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. The campaign directs viewers to SavedByTheScan.org to see if they are eligible to get screened.
Associate Copywriter: Maggie Fuller Related |
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