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This week, the American Lung Association's LUNG FORCE initiative is celebrating Turquoise Takeover to raise awareness about lung cancer, the nation's leading cancer killer. As a part … read moreof the important observance, the organisation, together with the Ad Council and creative agency Hill Holliday, released A Hope Story, a new public service announcement campaign to raise awareness of lifesaving lung cancer screening. LUNG FORCE's annual Turquoise Takeover celebration (May 8-14th) unites America to raise critical awareness of lung cancer. Each year, the organisation turns the nation turquoise, the signature colour of LUNG FORCE, by illuminating buildings and landmarks across the US, encouraging the public to wear turquoise and post a selfie on social media, and by telling the stories of those impacted by lung cancer to raise awareness for the disease and save more lives. This year, the Lung Association is also turning social media platforms turquoise with custom squares to promote lung cancer awareness and action. Learn more about this campaign and join the effort at Facebook.com/LUNGFORCE. Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, less than 6% of those at high risk have been screened. Together with the Ad Council, the Lung Association released new creative called A Hope Story as a part of their ground breaking 'Saved By The Scan' campaign. Created pro bono by advertising agency Hill Holliday, this new work educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. The campaign directs viewers to SavedByTheScan.org to see if they are eligible to get screened.
read less...Associate Copywriter: Maggie Fuller
Business Affairs: Robert Wagner
Head of Production: Brian Gonsar
Associate Producer: Taryn Haughton
EVP, Account Director : Joanie Golden
SVP Account Director: Jamie Sundheim
Account Executive: Daniela Casas
Project Manager: Jessica Gardiner
Planner: Serena Fedor
Agency PR: Kate Ferris
Media Director Planning: Jeff Zannella
Associate Media Director-Strategy: Jill Schott
Animation House: Lobo
Executive Producer: Luis Ribeiro
Producer: Su Constantine
Head of Production: Clara Morelli
Head of Post Production: Marcelo Barbosa
Head of CG: Fabio Shigemura
Storyboard Artist: Erica Nagai
Concept Artists: Rômulo de Oliveira, Gabriel dos Anjos, Wilson Panassi, Samara Saráty, Yara Rocha, Alexey, Fabio Miraglia, Guilherme Lascasas, Giovani Kosoki
CG Coordination / CG Supervisor: Christiane Santos / Marcos Samia
Modeling: Tiago Mesquita, Guto Spósito, Marcos Smirkof, Maurício Machado, Natan Zuanacci, Natan Ernani, Fernando Azulini
Look Dev: Ricardo Riamonde, Renan Takeshita
Rigging: Rafael Dias Joy, Rafael Shiva, Murillo Barbelli, Felipe Gimenes, James Carmo
Animators: Michael Maron, Larissa Paz, Camila Silva, Ronaldo Brito, André Lorenzini, Leo Zitto, Karina Chung. Nicolas Taro, Fabio Pugliesi, Felipe Simões, Mendel Reis
2D VFX: Genoviz Pagani, Fernando Rangel, Robson Vilalba, Gabriel Bitar
Lighting & Render: Thiago Peretto
Colour Grading: Leticia Blanco
Composition & Roto: Leandro Pena | Gassan Abdouni
Music House: MAS – Music and Strategy
President: James Alvich
Original Music: Artist/Title
Executive Music Producer: Joey Reyes
Music Composer: Eric Hachikian
Sound Engineer: Steve Rosen at Sonic Union
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