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American Lung Association / Ad Council: Do The Vape Talk
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The American Lung Association and the Ad Council today launched a new series of public service advertisements (PSAs) encouraging parents to proactively talk to their kids about the dangers and health effects of vaping. The new PSAs, created pro bono by advertising agency Hill Holliday, are part of a broader campaign to raise awareness about the risks associated with youth vaping and help parents with kids aged 10-14 initiate important conversations with their kids to prevent their kids from starting. Rates of e-cigarette use by teens increased 73% from 2016 to 2020. Currently 2.1 million kids use e-cigarettes and thousands of kids start vaping every day. Despite the growing number of youth who are vaping, many parents with children between ages 10-14 don’t fully realise the risks associated with youth vaping. E-cigarettes contain harmful and addictive ingredients including nicotine, formaldehyde, which is known to cause cancer, and acrolein, and can also cause irreversible lung damage. Nicotine exposure during adolescence can harm the developing brain and lead to a lifetime of addiction to tobacco products. In addition, kids who use e-cigarettes are four times more likely to try a traditional cigarette and three times more likely to become addicted to nicotine. Developed pro bono by creative agency Hill Holliday, the new PSAs use pop culture and viral dance video trends to connect parents and their kids as a lead-in to more serious conversations about the dangers of vaping. The spots feature dancer, social media influencer and anti-vaping activist Russell Horning, ‘The Backpack Kid,’ who gained fame after his ‘Flossing’ dance video went viral.
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