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Outdoor

E.ON: Giant Footprint, 2


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For the environment, we’re giants. E.ON demonstrates this with an art installation that reveals the sheer size of our Carbon Footprint. Created by DLVBBDO Milan. E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019). The installation is based on a simple calculation: if an average man weighing 80 kg has a foot 26 cm long, how big would the footprint be of a giant weighing 7 tonnes? That’s right, 23 metres. The purpose of the campaign is to make visible a problem that is normally invisible, like the impact of each of us on the environment and on the Planet. This is a deeply felt issue for E.ON, which for years has been promoting the responsible use of energy and providing energy solutions that can help us reduce our impact on the environment. It is a commitment that saves 99 million tonnes of CO2 emissions a year.
Credits Other credits

General Manager: Chiara Niccolai

Client Service Director: Cristina Pontello

Account Supervisor: Julie de Biolley

Junior Account: Giulio Melegari

Head of social: Andrea Quarini

Social Media manager: Davide Spinelli

Production

Executive Producers: Giovanni Bedeschi, Federico Salvi

Producer: Fulvio Biavaschi

Editors: Andrea Besana, Francesca Castellari, Tommaso Bedeschi

Sound Design & Mix: Sample Milano

Social Planning & Influencer Mktg: Hearts & Science

Managing Director: Emanuele Giraldi

Client Business Director: Francesca Guarnaccia

Head of Communication Design: Monica Zanaga

Creative Specialist: Giorgia Furia

Media Planning: Starcom (Publicis Groupe)

CEO Starcom Italia: Boaz Rosenberg

Client Service Director: Elena Bianchi

Media Supervisor: Monica Fiorani

Press Office & Media Relations: Weber Shandwick Italia

Communication Strategist: Francesca Baldini

Client lead: Nadia Lauria

Account director events: Novella D’Incecco

Account Executive PR and Media Relations: Giulia Calamia

Account Executive PR and Media Relations: Luigi Rossiello

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