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Outdoor
E.ON: Giant Footprint, 2
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For the environment, we’re giants. E.ON demonstrates this with an art installation that reveals the sheer size of our Carbon Footprint. Created by DLVBBDO Milan. E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019). The installation is based on a simple calculation: if an average man weighing 80 kg has a foot 26 cm long, how big would the footprint be of a giant weighing 7 tonnes? That’s right, 23 metres. The purpose of the campaign is to make visible a problem that is normally invisible, like the impact of each of us on the environment and on the Planet. This is a deeply felt issue for E.ON, which for years has been promoting the responsible use of energy and providing energy solutions that can help us reduce our impact on the environment. It is a commitment that saves 99 million tonnes of CO2 emissions a year.
General Manager: Chiara Niccolai Related |
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