LIDL: That's Lidl

Lidl Sweden is launching their largest marketing campaign ever. The campaign shown in film, print and outdoor feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance. With the help of her colleagues, they dance until the entire store is lit up and the first customer walks in.

The music in the film is a rewritten version of the American jukebox classic “You Can Have Her” by Roy Hamilton. The Swedish equivalent of the song is called “That’s Life”, which in the campaign has been rewritten to That’s Lidl.

As the lyrics of the song suggests; film, print and outdoor acts as a tribute to Lidl’s joy of food and their goal of providing high quality food to low prices for the Swedish people.