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Top 6: May 25th 2022
Most virtual assistants have female names and voices. And they face abuse every day. But they can't fight back and their responses remain docile. This reinforces sexism. #LUX
… read morebelieves that sexism can be stopped at home before it gets out. So we've collaborated with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks. We can all do this together by installing them in our virtual assistants bit.ly/luxshutupsexism
Agency: Wunderman Thompson, Singapore
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Client
Global Brand VP: Severine Vauleon
Global Brand Director: Swarnim Bharadwaj
Global Brand Manager: Angad Saxena
Agency
Junior Designer: Xin Yin Chia
Global Business Director: Hinoti Joshi
Group Account Director: Len de Rosales
Senior Account Director: Fanny Lemasson
Associate Account Director: Geru Gotico
Head of Broadcast: Gerri Hamill
Production Coordinator: Jeevan Charles
Offline Editor: Jeremiah Marcelo
Online Artist: Luis Calvo
Head of Technology: Wee Lee Yeo
Executive Strategy Director: Sumegha Rao
Strategy Director: Naomi Lam
Planner: Josslyn Li
Production