Interactive ad: Lux: Shut Up, Sexism

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Top 6: May 25th 2022

Most virtual assistants have female names and voices. And they face abuse every day. But they can't fight back and their responses remain docile. This reinforces sexism. #LUX believes that sexism can be stopped at home before it gets out. So we've collaborated with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks. We can all do this together by installing them in our virtual assistants bit.ly/luxshutupsexism
Agency: Wunderman Thompson, Singapore

Category Other
URL https://shop-in-lux.com/lux/239308
Client Unilever
Agency Wunderman Thompson Singapore
Production Reel Loco Pte Ltd
Country Singapore
Uploaded 13 May, 2022

Credits

Director
amanda tan
Chief Creative Officer
Marco Versolato
Chief Creative Officer
Bas Korsten
Chief Creative Officer
Daniel Bonner
Senior Creative Director
Ricardo Tronquini
Creative Director
Ai-Lin Tan

Other credits

Client

Global Brand VP: Severine Vauleon

Global Brand Director: Swarnim Bharadwaj

Global Brand Manager: Angad Saxena

Agency

Junior Designer: Xin Yin Chia

Global Business Director: Hinoti Joshi

Group Account Director: Len de Rosales

Senior Account Director: Fanny Lemasson

Associate Account Director: Geru Gotico

Head of Broadcast: Gerri Hamill

Production Coordinator: Jeevan Charles

Offline Editor: Jeremiah Marcelo

Online Artist: Luis Calvo

Head of Technology: Wee Lee Yeo

Executive Strategy Director: Sumegha Rao

Strategy Director: Naomi Lam

Planner: Josslyn Li

Production

Lux: Shut Up, Sexism

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