In their latest campaign, Mentimeter brings scary meeting rooms – inspired by real-world Seattle offices to life in a playful way to highlight people's fear of presenting. The … read morecampaign aims to show how people can conquer scary meetings with the help of Mentimeter’s interactive presentation tool. Presenting is one of humanity's most common phobia (also known as glossophobia), and for people who are afraid to present in front of a group, meeting rooms are some of the scariest places on Earth. As one of the busiest tech metropolises in the US, Seattle houses over 130.000 companies and is home to some of the world's largest companies, including Amazon, T-Mobile and Microsoft, making the city a place filled with scary meeting rooms and presentation opportunities. That's why Mentimeter has chosen to do its first outdoor campaign in Seattle and show how their interactive presentation tools can help people turn scary presentations into engaging conversations. The illustrations have been inspired by some of Seattle’s most-iconic meeting rooms. Boardrooms at T-Mobile, Microsoft, and Amazon have been playfully reimagined as nightmarish versions of the real thing. With this cheeky twist on the reality of presenting in front of a live audience, Mentimeter wants to reach office workers directly in Seattle, while the campaign also reaches a broad audience in digital channels. In connection with the campaign, Mentimeter will also hold a competition on social media to crown Seattle's scariest meeting room. The company holding the scariest meeting room will receive a trophy and a subscription from Mentimeter. The concept is developed by NORD DDB and the illustrations for the campaign are drawn by Serge Seidlitz. The campaign consists of OOH, digital and social media placements.
Agency: NORD DDB.
read less...
