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Rice-A-Roni’s: Dog, Chicken
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Mekanism's has launched this campaign for Quaker's Rice-A-Roni titled, “The Flavor Says It All'' -- the next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions.
Brand Team: Quaker, Rice-A-Roni Related |
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