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Rice-A-Roni’s: Twins, Herb + Butter


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Mekanism's has launched this campaign for Quaker's Rice-A-Roni titled, “The Flavor Says It All'' -- the next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions.
Credits Other credits

Brand Team: Quaker, Rice-A-Roni

Vice President and Chief Marketing Officer: Kristin Kroepfl

Sr. Director of Marketing: Michelle McAlister

Marketing Director: Jing Cheng

Brand Marketing Associate: Keyuri Parmar

Agency

Co-Founder & CEO: Jason Harris

Managing Director: Tor Edwards

Group Brand Director: Kristina McCauley

Brand Director: Loulou David

Brand Manager: Avery Allen

Chief Strategy Officer: Ambika Pai

Group Strategy Director: Dayna Uyeda

Head of Media: Carrie Dino

Associate Media Director: Jessica Chen

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